The Power of Social Media Announcements for New Employees
"Your network is your net worth." - Porter Gale
As a recruitment leader, we understand the importance of building a strong employer brand and reaching top talent in the market. One effective yet often overlooked strategy is encouraging your new hires to announce their move on LinkedIn and other social media platforms. Let's dive into why this simple step can yield significant benefits for your company.
🚀 Amplifying Your Employer Brand
When a new employee shares that they’ve joined your company, it does more than just inform their network of their career move. It acts as a powerful endorsement of your brand. These posts often get likes, comments, and shares, which can exponentially increase your company's visibility. Think of it as free advertising that highlights your company as an attractive place to work.
🌟 Attracting Top Talent
Good candidates know good candidates. When your new hire posts about their new role, it catches the attention of their network, many of whom may also be potential candidates. This can lead to inquiries and applications from other skilled professionals looking for new opportunities. Essentially, you’re leveraging your new hire’s network to tap into a broader talent pool.
🏆 Building Trust and Credibility
When potential candidates see positive posts about your company, it builds trust and credibility. They are more likely to consider your company as a desirable place to work if they see genuine endorsements from current employees. This can be particularly effective in industries where word-of-mouth and reputation play a critical role in the recruitment process.
💬 Encouraging Engagement and Referrals
A social media post from your new employee can encourage engagement not just from their network but also from your current employees. It creates a buzz within the company and can prompt other employees to share their positive experiences as well.
How to Encourage Social Media Announcements
- Onboarding Guidance: Include a segment in your onboarding process that encourages new hires to share their exciting news on social media. Provide them with a template or example post to make it easier.
- Highlight Your Brand: Make sure they mention a bit about your company, its culture, and any open positions. This helps spread the word that your company is growing and actively hiring.
- Showcase Opportunities: Encourage them to include a call to action, such as “Check out our open roles at [Company Website]” or “Feel free to reach out to me if you’re interested in joining our amazing team.”
Example Post
Here’s an example of what a new hire’s post might look like:
"Excited to announce that I’ve joined the [Company Name] team as a [Job Title]! Thrilled to be part of such an innovative and supportive company. If you’re looking for new opportunities, check out [Company Name]’s open roles at [Company Website]. Feel free to reach out if you’re interested!"
Conclusion
Encouraging your new hires to announce their move on LinkedIn and other social platforms is a simple yet effective strategy to enhance your employer brand, attract top talent, and build trust within the candidate market. It’s a win-win situation: your new employees get to share their exciting news, and you get to benefit from the increased visibility and potential referrals.
So, next time you bring a new team member on board, don’t forget to ask them to share their good news with the world. It’s a small step that can lead to big rewards for your recruitment efforts.

